State of Marketing for the Modern Integrator and How to Stay Ahead

If only you could get into your potential customer’s head, marketing would be a lot easier, right? Well, you can by understanding the state of marketing. The world of marketing is dynamic and ever-changing, driven by customer preferences, worldviews, budgets, and technologies. For modern integrators to succeed in marketing today, knowing what marketing techniques or platforms exist is not enough. They must understand how to keep a keen eye on and understand the relationships between platforms, trends, and statistics, which can put you right inside your customer’s head. No business can afford to sit back and assume what works now will work tomorrow. Not only do tactics and platforms change, but so does your target audience's mood or worldview. In this session, we will discuss what is changing and why, how it relates to your business, and provide a blueprint for the most effective channels you need to stay connected, relevant, and profitable.

Key Learning Objectives

1. Uncover the biggest changes within platforms, techniques, and customer mindset impacting marketing today.
2. Gain a deeper understanding of how marketing statistics provide valuable insights on how they should modify their marketing.
3. Identify the exact marketing strategies which provide the most value to your security business.

David Morgan
Co-Founder, SD Marketing

David Morgan has dedicated his life to marketing and has managed marketing for some of the nation’s largest brands, including Experian’s FreeCreditReport.com®, United Online’s NetZero®, Adidas®, Proflowers®, and Guthy-Renker®. For 11+ years, he has focused solely upon the security industry, co-founding SD Marketing, an agency dedicated to implementing targeted and proven marketing strategies within the security industry worldwide. Since its inception, the company has climbed the ranks to become one of the most prominent and trusted marketing agencies within the industry, having a proven track record with over 300 dealers, integrators, manufacturers, and industry solutions providers worldwide.