Territory Sales Manager

Job Description & Career Details

Lead and Grow: Territory Sales Manager

Ready to take full ownership of sales and operations across multiple locations?

As a Territory Sales Manager, you will oversee store operations, sales targets, budgets, and strategic priorities across your assigned territory. You will lead and develop store managers, ensure top-tier customer service, and drive business growth by aligning your team’s efforts with market opportunities.

This role offers the chance to make a significant impact by managing multiple stores, directing teams, and shaping sales strategies that meet customer and business needs.

Explore this career path further.

JUMP TO:

Key Responsibilities
Qualifications
Why Choose This Role
Average Salary

Important Notice

The Canadian Security Association provides job descriptions for informational purposes, to offer an overview of career opportunities in the security industry.

This description of a Territory Sales Manager is generic; actual responsibilities, qualifications, and compensation may vary depending on the employer, region, and specific business sector (e.g., distribution, integration, manufacturing). Please consult individual job postings for detailed information.

Key Responsibilities

Manage communications with customers to ensure satisfaction and retention
Develop and manage sales forecasts, budgets, and store objectives
Lead, train, and coach store managers and their teams to maximize performance
Oversee vendor relations and training programs to support sales initiatives
Analyze sales performance and adjust strategies to meet revenue and operational goals

Qualifications

Minimum 5 years of management experience, preferably in multi-unit sales or branch management
Proven leadership skills with the ability to motivate and direct teams
Strong organizational and project management abilities
Solid understanding of business drivers and sales dynamics
Ability to manage complex situations and prioritize effectively
Technical knowledge relevant to the product market served

Why Choose This Role

Flexible vacation policy supporting work-life balance
Opportunities for professional growth within a global organization
Collaborative work environment with cross-functional leadership exposure
Eligibility to participate in a Sales Incentive Plan offering variable pay based on performance
Competitive base salary range based on experience and market conditions

Average Salary Range in Canada (2025 Estimate):

Position	National Average Salary	Salary Range (CAD/year)
Territory Sales Manager	$85,000 – $95,000	$75,000 – $115,000
Multi-unit Manager (Retail)	$80,000 – $90,000	$70,000 – $110,000
Regional Sales Manager (B2B)	$95,000 – $105,000	$85,000 – $125,000

Influencing Factors:

Industry: In security technology distribution, salaries trend toward the higher end due to technical knowledge and B2B complexity.
Region:
- Ontario/Alberta/BC: Higher range ($90K–$115K+)
- Québec/Atlantic Canada: Slightly lower range ($75K–$95K)
Experience & Performance Bonuses: Variable pay (incentive plans) can add 10%–30% on top of base

Add-On Compensation (Estimated):

Sales Incentive Plan (SIP): +$10,000 to $30,000 annually (based on targets)
Vehicle Allowance / Company Car: If included, adds value equivalent to $6,000–$12,000/year
RRSP Matching / Benefits: Competitive packages can increase total compensation by ~10–15%

Position Benchmark Summary:
Comparable Title: Territory Sales Manager / Regional Sales Manager
Total Compensation Estimate (base + bonus): $90,000 to $130,000/year

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